Meet our PR Executive hiring manager Alexa Moore
Could you be our next PR star?
Hi Alexa, tell us a little bit about your role and journey with Specsavers so far?
I joined Specsavers in 2012 as an assistant press office manager after five years working as a journalist. I’m responsible for the PR service we offer UK and Irish stores, so I manage all our regional agencies and make sure our partners in stores are getting value for money. Recently, I was promoted to press office manager and I will be taking responsibility for the national press office activity for the hearing and healthcall businesses.
What makes Specsavers a great place to work?
Specsavers never rests on its laurels and is always looking at new ways to grow the business and improve service so our work is constantly changing and evolving, which keeps things fresh. Despite being a huge retail business, the Specsavers culture still retains the feel of a family business and all the board members are approachable.
I understand you have a vacancy in your team at the moment, what is the PR Executive role about?
I’m looking for a press office executive to help manage our local PR agencies and deliver the local PR service to stores. The job will involve proofing and approving copy put together by the agencies, as well as researching and writing press releases and articles for the Specsavers customer magazine.
What top 5 skills do you think any PR Executive candidate will need?
One of the most important aspects of the job is making sure we maintain high quality and consistency in our press releases and other external communications so the candidate will need a keen eye for detail and excellent copy writing skills. The role also requires a good deal of liaising with the PR agencies and internal departments so they need good interpersonal and communication skills and the ability to manage several jobs at once.
What qualities do PR applicants need to work at Specsavers?
As well as being a good writer, I’m looking for someone who can think on their feet and is comfortable working under their own initiative. We get some weird and wonderful enquiries in the press office so a good sense of humour is vital!
Describe your management style
I’d like to think I’m reasonable, relaxed and approachable.
Why should someone join the PR team at Specsavers?
It’s a bit of a cliché but no two days in the press office are ever the same. We get to work on a wide variety of campaigns with all areas of the Specsavers business so it’s always interesting and you meet lots of different people.
And finally, are there any exciting plans coming up in the PR team that potential applicants may want to know?
One of our main roles in the press office is to communicate any new business developments or products at Specsavers to a wider audience so we are always working on something new, whether that’s the launch of a new designer brand or a change in our services.