Specsavers selected as one of the UKs top Marketing employers by Marketing Week
Employer Brands 2017:
The best places for marketers to work
Marketing Week has carried out one of their most ambitious and rigorous projects to date and completed extensive research to get to the heart of what makes the best marketing employers tick and identify some of the best places in the UK for marketers to work. How do they set themselves apart? What is the experience of working there like? And why should you want to join them?
They combined publicly available brand valuation data and stock market indices to generate a pool of around 300 large branded companies, and then used their own research and a reader survey to filter this down to a shortlist of 100. They then contacted all 100 companies to request their submissions which consisted of responses to 32 questions and a separate survey to their employees.
Should’ve gone to Specsavers
And guess what? Specsavers are in the TOP 15 along with brands such as: Sky, Heineken, McDonald’s, Nando’s and Pepsico.
Here’s what they had to say about us:
‘A good employer for: company culture, good results, social purpose’
‘With a staff turnover of less than 5% of marketers over the past year and 97% of its marketing employees being on permanent contracts, stability seems important to Specsavers. Indeed, that is also evident in the optician chain’s wider attitude, as well as in its employer branding.
Speaking last year, Specsavers’ co-founder Dame Mary Perkins told Marketing Week of her confidence in the brand’s position in an uncertain marketplace since the UK’s Brexit vote. “Maybe some people have been slightly put off but I’ve been here since 1984 and we have always performed strongly during times of concern.”
As you might expect for a health-related brand, there are a number of programmes focused on employee wellbeing at the company, including medical and dental care paid for by the company. There are also subsidised on-site exercise classes, free heart and cholesterol screening and a confidential employee helpline.
There is a diverse range of benefits and bonuses on offer in addition to the basic salary, including a quarterly bonus based on performance, a profit share scheme, childcare vouchers, birthday vouchers and subsidised insurance.
With its headquarters in Guernsey, Specsavers says it works with the local government to promote creative culture in the region. Its own creativity has also been awarded numerous times, thanks to advertising campaigns that will be familiar to marketers and consumers alike.’
This is real recognition of our marketing teams’ achievements – well done!
You can read the full article on Marketing Weeks website: https://www.marketingweek.com/employer-brands/ and will also be featured in their May print issue.