What will demand be like for the new emoji frame?

Posted in Support Office on August 04, 2017
Author: Sam Reed

Gender-neutral glasses designed for fun and for comfort

To coincide with The Emoji Movie release this summer, Specsavers is launching a new and exclusive collection of children’s emojiTM glasses.

In stores from TODAY, the same day as The Emoji Movie hits cinemas, the quirky and colourful frames feature some of the most popular keyboard characters, voiced on the big screen by stars including James Corden, Anna Farris and Christina Aguilera.

The range of four acetate frame styles are designed to be gender neutral in response to customer demand and reflecting trends in the toy and clothing industry. They are aimed at both boys and girls aged four to 10. The temples each feature unique twist and turn emojis on the arms, so little ones can match the frames to their mood.

'To help ensure the most comfortable, best fit, we develop our children’s frames to compliment a child’s different facial parameters. It is also just as important that our frames are fun and that children love to wear them. The new emoji frames tick all of the boxes.'
Russell Peake, optometrist, children’s eyecare expert and Specsavers new Clinical Head of Glasses

We are sure these frames will be in demand and this means our supply chain team is growing. Specsavers own their own supply chain business and provide almost 20m frames a year to its UK customers through more than 700 stores. Each combination of prescription, frame choice and fitting is unique, so we have software in store to ensure accuracy, labs in most stores to cut lenses and eye-testing equipment from the world’s leading manufacturers. Do you want to be part of this team? Ensuring we have the right products, in the right quantity, in the right place and at the right time?

Find out more here