Specsavers Audiology opens first two businesses on Queenslands Gold Coast
Brother and sister take up first two Specsavers Audiology
Specsavers officially launched its first audiology business today at a local event in the Specsavers Runaway Bay optical store on Queensland’s Gold Coast. Specsavers Audiology Runaway Bay and Specsavers Audiology Tweed City open their doors to their first customers today and tomorrow respectively.
Each new business has an individual franchise partner: at Runaway Bay, Andrew Fraser opens an audiology clinic within the Specsavers Runaway Bay optical store, while Andrew’s sister Rochelle Fraser opens her business within the Specsavers Tweed City optical store. Both Andrew and Rochelle are audiologists of more than 15 years standing.
The two audiology franchise openings foreshadow a national rollout of Specsavers Audiology businesses across Australia, with Specsavers optical stores due to act as hosts to all the new businesses. Specsavers Audiology Executive Director Darrel Magna commented that ‘we aim to bring the same level of accessibility and affordability to Australians requiring hearing aids as we have to those needing glasses and contact lenses. As we open the first of many, many audiology businesses across Australia we stand by our commitment to offer the highest quality professional service and the best possible value in hearing device technology. Our aim is to open as many as 100 audiology businesses in the coming 12-18 months, providing audiology services in up to 200 Specsavers optical locations.’
Mr Magna confirmed that each Specsavers Audiology business will be hosted within a local Specsavers optical store but will operate as a separate franchise business, with audiology professionals working alongside their optical colleagues. ‘It is an exciting model that sees a distinct audiology business opened in our optical stores. Each individual Specsavers Audiology business pays a fee to the host optical franchise partners. The optical store partners do not have any ownership of the audiology business at all; that is reserved for the audiology franchise partners.’
As the first two audiologists to start up Specsavers Audiology businesses of their own, the brother-and-sister duo were both excited to get started. Tweed City audiology partner Rochelle Fraser noted that ‘the model is well suited to audiologists like me. There is no major investment required of partners, just a working capital loan into the business which is paid back by the business after two years. And Specsavers shows real confidence by guaranteeing a market rate salary and superannuation package for all its partners, so you don’t have to worry about building the business with no personal income. And of course, as an owner you have an asset to build over time which was an important consideration for me.’
Specsavers Audiology Runaway Bay franchise partner Andrew Fraser agreed, adding that there were a number of items that helped him decide to open a Specsavers Audiology business: ‘the fact that we will work off the existing Specsavers optical customer base means I won’t have to build the business from scratch; the clients we will look after are already used to coming in to Specsavers and our service will be mentioned to every single one of them, as they come in to the store. The level of support, the Specsavers marketing and pricing all work to provide real value to clients, which is exactly what I wanted.”
‘I also wanted to situate my Specsavers business on the Gold Coast. Getting in early has enabled that to happen; if I had waited I may have had to go further afield to secure a business location.’
To talk about available locations within the Specsavers store network for your audiology business, contact Specsavers Audiology’s Head of Retail, Mike Protopsaltis on firstname.lastname@example.org or call Julia Hewagama on +61 (0)409 015 519.