“With Specsavers Home Visits I do what I was trained to do at University, which is to look after the patient.”
November 15, 2018
Zetun Arif and Charlotte McGimpsey, Domiciliary Partners with Specsavers Home Visits, talked to us about how their patients are their main focus and what that means to them as professionals.
Zetun told us, “In my role, the patient is my main focus and I’m there to help them.
I focus less on targets, conversion rates or the KPI's, and more on the service I provide to my customer and what I can do to enhance their vision. This is why I trained in Optometry – I wanted to make a difference to people's lives.”
With Specsavers Home Visits, patients may not have seen an Optician for some time, and they may have complex complications such as cataracts, glaucoma or macular degeneration. With an emphasis on helping the customer, Zetun and Charlotte allow as much time as it takes to ensure they do a thorough eye test and dispense. This means that the typical test-time and conversation pressures that come with working in optics don’t play the same role in domiciliary.
“With Specsavers Home Visits, we typically book seven to eight tests per day and that gives us approximately an hour with each patient, ample time to do a thorough sight test and the dispensing. But it's quite flexible, so if some patients need longer we can do that. We give them the time they need and provide the best experience possible,” Zetun told us.
It is important to Zetun and Charlotte that their customers feel like they’re receiving a full eye test, and that it replicates what they’re used to receiving in store. They take care to make the test feel as clinical as possible in their own setting and put them at ease as they go.
Zetun explained, “We set up all the equipment and we draw the curtains to darken the room to try to make it as clinical as we possibly can in their own setting. Patients can sometimes be quite surprised that we can do a sight test at home and that they don't have to move as we will adapt around them.” Charlotte added, “A lot of patients are stuck in a chair or bed and rely on carers, so they're quite apprehensive when we turn up but surprised and happy when we leave.”
If you’d like to find out more about life as a Domiciliary Optometrist with Specsavers Home Visits: